MUJI Community Market : Yukata de Ginbura 2025 Edition Held at MUJI Ginza

On Saturday, August 2, 2025, the Community Market: Edogawa Collection Edition was held at MUJI Ginza. Once again timed to coincide with the annual Yukata de Ginbura 2025—a beloved summer tradition in Ginza—the event saw a lively turnout of visitors strolling the city in yukata. Here’s a look back at the day’s festivities.

Products from 12 Partners on Display at the Entrance

On the day of the event, temperatures soared to 35°C. In line with the Yukata de Ginbura 2025 festivities, staff at the storefront also dressed in yukata. This time, 12 partners from Edogawa City took part, presenting a lineup of seasonal items—furin (wind chimes), Edo sensu (folding fans), and other crafts designed to bring a sense of cool during the summer.

The bustling entrance at MUJI Ginza.

A showcase of select items produced in Edogawa City.

Popular Picks: Handy Tenugui and Book Covers Highlighting Traditional Techniques

In the summer heat, one of the most attention-grabbing items was a tenugui from Mitsuhashi Kobo, featuring a playful Muromachi scissor pattern. Many visitors used theirs immediately after purchase to wipe away the day’s heat—a perfect combination of charm and utility.

The scissor-pattern tenugui comes in navy, light blue, and reddish brown. A young woman looking for something she could use right away chose the navy.

Also drawing attention were Edo furin from Shinohara Furin, created around the theme of “upcycling.” These wind chimes had bubbles or streaks from the production process that would normally render them unsellable—but instead of going to waste, they were repurposed with their sound and form intact. Paired with strips of basho-fu banana-fiber cloth from Okinoerabu Island in Okinawa, they delivered coolness for both eyes and ears.

Edo furin from Shinohara Furin. Alongside standard items were wind chimes created with the theme of “upcycling.”

Many visitors were drawn in by the delicate sound of the wind chimes. A couple who purchased a blue one shared, “It sounded so refreshing—we just had to have one.”

Another popular display was the book covers from Edo Hyogu Kobo Sasaya.

A whimsical dog-patterned book cover. Many visitors commented on how cute they found it.

These covers are not just appealing in design—they’re made using the traditional hyogu craft of decorative paper mounting. From young couples to overseas tourists, visitors of all ages were drawn to the products.

One international visitor checked whether their pocket-sized English book would fit—and once confirmed, happily purchased a navy cover. Another Edogawa-made product off to find a home abroad.

A customer who purchased a book cover. Their pocket-sized book fit perfectly—much to their delight.

Local Delicacies from Edogawa City Also Available to Taste

Making its event debut, y&y honey offered tastings of its three seasonal honeys, drawing quite the crowd. A parent and child trying them side by side were surprised at the differences in flavor depending on the month of harvest.

Mini jars of honey harvested in May, June, and July. A child who tried the samples exclaimed, “I like the June and July ones best!”

According to y&y honey, the flavor differences come from the fact that different flowers bloom throughout Edogawa City depending on the season, making each harvest distinct.

Also popular were products from Ogawa Industrial, including their signature barley tea and a new roasted soybean flour blend, Ogawa no Amino Kinako. One yukata-clad kinako fan shared their love for sprinkling it on yogurt.

Ogawa Industrial’s barley tea was another hit. On hot days, many enjoy brewing it strong and chilling it over ice.

Several visitors also paused in front of tsurishinobu from Yorozuen—a traditional hanging fern arrangement that dates back to the Edo period. The product is designed to bring seasonal coolness into the home. One customer browsing nearby commented, “It’s so cute—I wonder how you take care of it?”

Just the sight of tsurishinobu brings a feeling of cool. This ornamental plant wraps the rhizome of the shinobu fern in mountain moss.

Despite the scorching temperatures, the Community Market: Edogawa Collection Edition drew a large and enthusiastic crowd. With items that are cherished not only in summer but throughout the year, the event was a resounding success. The Edogawa Collection will continue to showcase the stories and skills of its partners—stay tuned for more to come!

Writing: Kato Yuri