Edogawa Collection Debuts at the Diwali Festival at Nishikasai, Showcasing the Appeal of Edogawa City Partners in a Corner of the Indian Bazaar

On Saturday, October 25, 2025, Edogawa Collection set up a booth at the Diwali Festival at Nishikasai, an Indian festival held at Shinden No. 6 Park and the Free Plaza within Sogo Recreation Park in Nishikasai, Edogawa City.

This marked Edogawa Collection’s first time exhibiting at the event. Seven partners participated: Matsui Sensu Kobo (Edo sensu folding fans), Shinohara Furin (Edo furin wind chimes), Kouwayaki Reishiyou / nicorico (pottery), Nawachu (shimenawa), y&y honey (honey), TAKASAGO (cleaning brushes), and the Edogawa-Methi Promotion Circle (methi).

Diwali Festival, a Nishikasai Event Shaped by a City Home to Many Indian Residents

The Diwali Festival at Nishikasai, supported by the Embassy of India, took place in rainy weather. Even so, many people of all races and nationalities attended, enjoying Indian food and culture.

Edogawa City has the largest population of resident Indians of any municipality in Japan. As of September 1, 2025, the number of Indian residents in the city was 8,036—the highest nationwide—accounting for about 15% of the total Indian population in Japan.

One performance after another unfolded on stage, including Indian traditional dance and music.

A standout favorite at the Edogawa Collection booth was y&y honey. Visitors sampled honeys with flavors that vary depending on the month they were harvested, before purchasing the ones they liked.

Many visitors, including families, were surprised by how different the honey tasted depending on when it was harvested. One person who spoke to us in English smiled and said, “It’s smoky and delicious.”

Edogawa Collection’s Popular New Product: The CRASOU Brush Series

The colorful items on display drawing attention were TAKASAGO’s CRASOU cleaning brushes, designed for use in kitchens, bathrooms, and other areas around the home. Three types were available: a hand brush for washing vegetables, a nail brush, and a utility brush that can also be used for kitchen cleaning.

One customer who purchased the Hand Brush S looked pleased, saying it was “perfect for cleaning the sink.” While they are cleaning tools, their pop, cute design makes them a great option to recommend as gifts for friends and acquaintances as well. These stylish, high-quality brushes are also HACCP-compliant—a global standard food hygiene management approach. Their looks are made to make everyday cleaning around water areas more enjoyable.

Takasago’s CRASOU series. From left: Nail Brush, Utility Brush, Hand Brush S.

Also on sale at the event was Kouwayaki Reishiyou / nicorico’s new Carved Slipware “Naminami” Cup (Floral Motif), distinguished by its beautiful floral pattern.

From a range of signature pieces fired from Kouwa clay sourced locally in Koiwa, three items with a soft, pale color were stocked this time. True to its name, its wavy shape is a unique feature—perfect for the coming season of hot drinks.

Kouwayaki Reishiyou / nicorico’s Monka Saidei Kakiotoshi naminami cup. It uses the kakiotoshi or sgraffito technique, which involves scraping away layers of slip freehand to create the floral pattern.

Even after summer had ended, Shinohara Furin’s wind chimes still drew plenty of attention. Some visitors were also clearly intrigued by Nawachu’s shimenawa kit, which feels deeply rooted in Japanese culture.

Along with these, Edogawa Collection’s staple favorites—such as furin wind chimes, shimenawa kits, and sensu folding fans—also attracted strong interest throughout the day.

A Festival to Enjoy Indian Culture to the Fullest in Japan

Many other vendors exhibited at Diwali Festival at Nishikasai alongside Edogawa Collection. True to the name “Indian Bazaar,” many were run by people with roots in India.

In particular, food stalls offering authentic South Indian dishes and Indian street food were hugely popular, with lines continuing all day long.

Alongside familiar favorites like curry, naan, and biryani were menu items with unusual names you might not even be able to picture.

Indian snack vada sambar. The spicy curry soup soaks into the vada, which tastes like a savory, non-sweet donut with a potato-like flavor—perfect for a chilly day.

Beyond food, there was also a full lineup of India-specific offerings: shops selling books on yoga (which originated in India), booths where visitors could try Indian-style massage, and vendors carrying traditional Indian clothing and accessories. All in all, an irresistible selection for fans of Indian culture.

A staff member at a shop selling introductory yoga books. They explained the contents in an easy-to-follow way and even recommended us a title.

Edogawa Collection will continue sharing the products created by its partners and the appeal of Edogawa City. We’ll also keep posting event information, so please be sure to check it out.

Writing: Kato Yuri