Nawachu

Around 1907, while working as a farmer in Tokyo’s Edogawa City, founder Chuemon began by selling straw ropes and mats, later formally establishing his company in the Koiwa district as Nawaya Chuemon. Under second-generation head Chunosuke, the official company name was contracted to incorporate part of the family’s name, becoming Nawachu, and specialized in the sale of straw products and the manufacture and sale of shimenawa (sacred straw ropes) for shrines and household Shinto altars. In 2023, they launched their new brand “minori” with the concept of bringing shimenawa closer to people’s everyday lives. Sales available both in-store and online.